14 August 2017 · Absolute IT

Absolute IT has just released New Zealand’s first Digital Remuneration Report. The Report focuses on income trends of digital professionals in New Zealand.

“Digital skills are in high demand as the digital revolution and the Internet of Things have totally transformed the way we do business and relate to the world. This is such a new field and expanding so fast, that there is already a digital skills gap across the world. We think it is important to start monitoring the salary trends for digital professionals in New Zealand, to see where we are at and to keep the industry informed,” says Grant Burley, Co-Founder of Absolute IT.

Impact of digital on the workplace

Burley says that the demand for digital skills have led to two distinct trends – new job roles that have never existed before and the transformation of traditional non-IT job sectors.

“Machines, products and people are interacting more with each other and we are seeing new job roles that did not exist a few years ago. Roles such as data scientist, mobile app developer, data architect, cloud engineer and SEO specialists have only emerged in the last 10 years and are already in high demand.”

The other big trend is that digital skills have crossed over into traditionally non-IT areas of work, such as medicine, agriculture, entertainment, communication and retail.

“As we are becoming a society that connects and communicates on a variety of digital devices, we are seeing a rise in the need for digital skills in almost all workplaces. There is a big need for traditional skills combined with digital skills, so there is a lot of pressure on employees to skill up and on employers to provide training to be competitive in the market.”


In a recent EU report on ‘ICT for work: Digital Skills in the Workplace’ the researchers reviewed the impact of digital on jobs and skills in Europe. The study found that digital technologies are being used in all types of jobs, also in sectors not traditionally related to digitisation, such as farming, health care and construction.

It was also interesting that 90% of workplaces in the EU require basic digital skills from professionals such as engineers, doctors, nurses, teachers, accountants, lawyers and journalists and 80% of workplaces require basic digital skills for sales workers.

“The cross-over of digital into other work areas is creating interesting new jobs and career opportunities for digital savvy professionals. As an IT recruitment company we are increasingly receiving roles that are not strictly IT positions, but more of a hybrid of digital and other skills. For instance, we are seeing a rise in the need for marketing specialists that have SEO and user experience skills or a writer that has also web development skills.”

As businesses and governments are coming to grips with the digital transformation across the world, there is a scramble for digital talent to help address this challenge.

“It used to be that knowledge is power, but for businesses and industries data is power. It is not about the access to data, that is almost the easy bit. It is the ability to derive insights from the data and build products and services that appeal to your market, now that is the holy grail for modern businesses.”


The Digital Salary Report will be released every 6 months.


Digital Remuneration Report

Download the Report in PDF